Insights

Revolutionising Market Research with AI Personas

Revolutionising Market Research with AI Personas

We conducted the same energy drink survey twice in Kenya—once with 6 AI personas (generated from Synthetic data), once with…

Unlocking Behavioural Personas for Pan-African Resonance

Unlocking Behavioural Personas for Pan-African Resonance

Traditional demographic segmentation is dead. Welcome to the era of predictive behavioural personas - where a 19-year-old village vlogger in…