Actnable AI Privacy Policy

1. Introduction

At Actnable AI (“we,” “our,” or “us”), your privacy matters. We are committed to protecting your personal information and being transparent about how we handle it.

This Privacy Policy explains how we collect, use, share, and protect personal data when you:

  • Visit our website;
  • Use our digital platforms or SaaS solutions;
  • Interact with our AI tools or assistants;
  • Communicate or transact with us in any capacity.

By using our website or services, you agree to the practices described in this Privacy Policy.

2. Information We Collect

By using our website or services, you agree to the practices described in this Privacy Policy.

2.1. Information You Provide Directly

This includes personal data you give us when creating an account, contacting our team, or using our tools. Examples include:

  • Basic identification details (e.g., name, email, job title, organization).
  • Account details (e.g., username, password, authentication information).
  • Communication records (e.g., support messages or emails).
  • Content you upload into our platform (e.g., documents, files, datasets).

2.2. Automatically Collected Information:

When you use our website or platform, we may automatically collect:

  • Device and technical data (e.g., IP address, browser type, operating system).
  • Usage data (e.g., actions taken in the platform, features used, timestamps).
  • Cookies and similar technologies to support functionality and performance

2.3. Information Collected from Third Parties

We may receive personal data from:

  • Enterprise clients or integration partners who connect their systems to Actnable AI.
  • Authentication providers (e.g., OAuth, SSO, or identity management services).
  • Public sources, social platforms, or marketing partners.
  • Service providers or business partners supporting our operations.

2.4. Special Categories of Data

We do not intentionally collect sensitive personal data (such as health information, biometrics, or political opinions). If such data is uploaded by a client:

  • It must be necessary for the client’s use case, and
  • Appropriate lawful basis and safeguards must be in place.

3. How We Use Your Information

We process personal data only when we have a lawful basis, in line with applicable data protection laws such as the GDPR and the DPA. The table below summarizes the main purposes for which we collect personal data, the types of data involved, and the legal basis for processing:

Types of Data

Purpose(s)

Data That Might Be Collected

Legal Basis

Account & Contact Information

Create/manage accounts, communicate updates, provide support

Name, email, phone number, job title, organization, login credentials

Performance of a contract; Legitimate interests (administration/support)

User-Generated Content & Uploaded Data

Provide AI/analytics services, generate insights and results

Documents, datasets, files, reports, text, or any content uploaded by the user

– Performance of a contract

Usage & Technical Data

Improve functionality, monitor performance, enhance user experience

IP address, browser type, device identifiers, log files, feature usage

Legitimate interests (improving and securing the service)

Communication Records

Respond to inquiries, provide support, maintain records

Emails, chat logs, support tickets, feedback messages

Legitimate interests (support)

Cookies & Analytics Data

Understand website usage patterns, run analytics or measure engagement, improve marketing

Cookie/session data, analytics metrics, behavioral data

Consent (for non-essential cookies);
Legitimate interests (for essential cookies)

Authentication & SSO Data

Enable secure logins, verify identity, integrate third-party services

Name, email, profile ID from SSO providers

Performance of a contract;
Legitimate interests (security)

Enterprise Client-Provided Data

Manage enterprise accounts, roles, permissions, corporate subscriptions

Business email, employee ID, department, access permissions

Performance of a contract;
Legitimate interests (enterprise administration)

Security & Fraud Prevention Data

Detect, investigate, or prevent fraud, maintain system integrity

IP logs, failed login attempts, security flags, device info

Legitimate interests (security); Legal obligations

Marketing & Newsletter Data

Send newsletters, Share product updates, Provide offers or recommendations

Email address, marketing preferences, engagement history

Consent (where required);
Legitimate interests (B2B marketing)

Aggregated / Anonymized Data

Improve algorithms and services, Conduct analytics and internal research

Aggregated usage statistics, anonymized datasets (cannot be linked to an individual)

Not applicable (data is fully anonymized)

4. Data Sharing / Third-Party Disclosures

4.1. Service Providers and Vendors

We may share your information with trusted service providers, advisors, and subprocessors who assist us in operating our platform (e.g., hosting, analytics, support, communications, payment processing).

4.2. Integration Partners and Enterprise Clients

If you access Actnable AI through an enterprise account, your organization or integrated systems may provide personal data to us. Data is processed only to enable platform functionality, analytics, reporting, or other services requested by your organization.

4.3. Authentication Providers

If you sign in through an SSO or identity provider (e.g., Google, Microsoft, OAuth/SAML services), we receive only the information needed to authenticate your account and verify your identity.

4.4. Legal or Regulatory Requirements

We may disclose your information if required to:

  • Comply with legal obligations, regulatory requirements, court orders, or enforceable government requests;
  • Investigate or prevent fraud, security incidents, or misuse our platform;
  • Establish, exercise, or defend legal claims;
  • Protect the rights, property, or safety of Actnable AI, our users, or the public;

4.5. Disclosures You Authorize

We may share your information with third parties when you explicitly consent to the disclosure or when you ask us to do so.

4.5. Anonymized / Aggregated Data Sharing

We may share anonymized or aggregated data that cannot reasonably be used to identify you, for purposes such as analytics, product improvement, or research.

5. International Data Transfers

We may process or store your personal data in countries other than your own. These countries may have different data protection laws.

When we transfer personal data internationally, we do so in accordance with applicable laws and implement appropriate safeguards to ensure your information remains protected. These safeguards may include:

We take appropriate measures to ensure your information remains protected, including:

  • Adequacy Decisions: We rely on regulatory decisions confirming that certain countries provide an adequate level of protection.
  • Standard Contractual Clauses (SCCs): For countries without an adequacy decision, we use SCCs or similar legally recognized mechanisms.
  • Additional Safeguards: We may apply supplemental technical and organizational measures to enhance the security of transferred data.
  • Consent or Necessity: In some cases, transfers may be based on your explicit consent or where the transfer is necessary to perform our contract with you or comply with legal obligations.
  • Compliance: We ensure that all international data transfers are carried out in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant legal requirements.

6. Data Security

We take the security of your personal information seriously and implement technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or loss.

While no system is completely secure, we regularly update our safeguards following industry best practices. In the event of a suspected or actual security incident, we take prompt steps to investigate, mitigate any harm, and notify affected individuals and regulators when required by law.

7. Data Retention & Deletion

We retain personal data only as long as necessary to provide our services, comply with legal obligations, and fulfill contractual or regulatory requirements.

When data is no longer needed, we securely delete, anonymize, or archive it in line with industry best practices. Anonymized data may be retained for research, analytics, or product improvement.

You can request deletion of your personal data or account closure by contacting us at info@actnable.ai . or using available tools within our services. Once verified, we will delete or anonymize your data within a reasonable timeframe, except where retention is required by law, regulation, or contract.

8. Your Rights

We are committed to providing all users with transparency, control, and meaningful choices regarding their personal information

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right    What It Means
Access You may request details of the personal information we hold about you and how it is processed.
Rectification You may request correction or updating of inaccurate or incomplete personal data.
Deletion / Erasure / Forgotten You may request deletion of your personal information, subject to legal, regulatory, or contractual retention requirements.
Restriction of Processing You may request limits on processing in certain circumstances (e.g., if accuracy is disputed).
Objection You may object to processing based on legitimate interests, marketing, or other grounds permitted by law.
Data Portability You may request to receive a copy of your data in a structured, machine-readable format and transmit it to another provider where applicable.
Withdraw Consent
You may revoke consent for processing based on your consent, without affecting prior processing
Automated Decision Making You may request human review, express your viewpoint, or contest decisions made by automated systems with legal or significant effects.

To exercise any of these rights, please contact us at info@actnable.ai. We may need to verify your identity before processing your request and will respond to your request in accordance with applicable law and within the required timeframes.

9. Cookies & Tracking

We use cookies and similar technologies to enhance your experience and improve our services. For detailed information about the types of cookies we use, how we use them, and how you can manage your preferences, please see our Cookie Policy.

10. Children’s Privacy

We do not knowingly collect personal data from children under 18 without appropriate consent.

If a parent or guardian believes that their child’s data has been provided to us without consent, please contact us at info@actnable.ai, and we will take prompt action to review and address the request.

11. Automated Decision-Making & Artificial Intelligence (AI)

We use AI-powered features and automated processes to enhance your experience, improve accuracy, and provide relevant services. These systems may generate insights or inferences based on the data you provide.

All AI processes follow a human-in-the-loop approach, meaning that significant decisions affecting users are reviewed or validated by qualified personnel. We monitor our models for fairness, bias, and performance, and update safeguards as needed.

We do not make decisions with legal or similarly significant effects solely through automated processing, and we provide clear information to help you understand how these features work and may impact your experience.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the features of our Services. When we make material updates, we will notify users through appropriate channels, such as email notifications, posting a notice within our Services, or by other reasonable means.

Each version of this Policy is dated, and continued use of our Services after an update indicates your acceptance of the revised Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle personal information, you may contact us using the details below:

Email: info@actnable.ai
Address: PO Box 38290-00623, Parklands, Nairobi, Kenya


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